deslop-copy

---
name: deslop-copy
description: Removes tell-tale signs of AI copywriting from copy
metadata:
  category: copywriting
  tags: [slop, copywriting, ai, de-slop, content]
  version: 0.1.0
---

# deslop-copy

This skill helps you remove tell-tale signs of AI copywriting from website and application copy. It can be used to make content sound more human, natural, and engaging.

It also helps you identify and remove repetitive phrases, unnatural sentence structures, unnecessary copy that doesn't pertain to your end users, and other elements that may indicate the content was generated by AI.

## When to use it

- The user thinks the copy-writing is bad or sounds like it was generated by AI.

## What to look for

1. Contrast framing (It's not Y. It's X.)
2. Copy / content that is about internal processes or jargon rather than the end user
3. Fake or mock reviews or testimonials
4. Copy that doesn't sound like it was written by a real person
5. Frequent em-dashes, used to manufacture drama
6. 3-part lists that are not actually lists (e.g., "We are fast, reliable, and affordable.")
7. "The reality is..."
8. Technical copy or jargon that doesn't relate to the end user
9. Too many mini-headlines or subheadings that don't add value
10. Overly exhaustive lists
11. Over explaining topics on a technical level and not focusing on value
12. Resolving every objection in copy, instead of leaving some loose ends for the user to explore
13. Using phrases like "game-changer," "revolutionary," or "cutting-edge" without providing real value or context
14. Fake or exaggerated depth and claims about a product or service

## Steps

1. I user may use this skill in a chat agent interface or possibly a coding agent, which means the user may give you copy in a prompt containing this skill or they make invoke the skill through a command. Either is okay.
1. In piecemeal if necessary, place the copy or what's rendered as copy onto a page, into your memory and evaluate it against what is laid out in our "What to look for" framework. Do not forget the context with which the copy is written, nor the end user who is supposed to be reading the finished product. Feel free to ask clarifying questions about the context or the end user if you need to.
2. When you find violations, propose a deletion or amendment that would make the copy more human, natural, and engaging.
3. Provide the user with a sequence of questions that offer a few options for how the copy could be improved, including asking for user input. Do one multiple-choice question for each piece of copy in violation, offering options to improve the copy, and asking for user input if none of the options are suitable.
4. Once the user has made their selections, if you can, go change the actual copy to reflect the user's choices and provide a final version of the copy that is more human, natural, and engaging.